Pure Morocco Tours

A Moroccan tour operator based in Rabat and Marrakech

Pure Morocco Tours is a Moroccan tour company that designs and runs private tours, day trips, city tours, shore excursions and multi-day itineraries around Morocco. Its About page calls it "a full-service and boutique DMC based in Rabat and Marrakech," and the homepage describes it as "a boutique tour operator based in Morocco, specialized in Private Tours all around Morocco," offering "tailor-made tour packages, day trips, city tours & excursions, shore excursions, local experiences and few small groups programs." The office address is Avenue Hassan II, Résidence Ahsan dar2, Imm. B, N°8, Rabat, and the footer names the business as PURE MOROCCO sarl. The About page is signed by Zakaria Anouar, CEO.

The tour finder lists departures from Agadir, Casablanca, Fez, Marrakech, Rabat and Tangier, and from the ports of Agadir, Casablanca and Tangier. Destinations include the Atlas Mountains, Chefchaouen, El Jadida, Essaouira, Imlil, Meknes, the Morocco Sahara & Desert, Moulay Idriss, Ouarzazate and Volubilis, as well as the departure cities.

Day trips and city tours

The homepage highlights its most popular one-day tours, all private: a Casablanca Half Day City Tour, a Fez Half Day City Tour to discover "this UNESCO world heritage site," a Half Day Rabat City Tour, a Full Day Marrakech City Tour, a Blue City of Chefchaouen Day Trip from Tangier, a Marrakech Day Trip from Casablanca, and a combined Rabat and Casablanca Day Trip. The short descriptions set the tone: Casablanca's tour opens with the city's "economical" side, Rabat's with its "heritage," Marrakech's with its "uniqueness," and the Chefchaouen trip with the "blue" city itself.

The Fez category page adds a Fez Full Day City Tour "to discover the authenticity of the Cultural city of Morocco," a Full Fez Day Tour from Rabat, which it pitches as a visit to "the world's largest active medieval city," and a Fez Day Trip from Casablanca. Tours can also be browsed by type: Historical & Heritage Tour, Outdoor Activities, Small Group Tours, Private Tour, Desert Tours, Day Trips, City Tours & Sightseeing, Multi-Day Tours, Shore Excursions and Morocco Experiences.

For cruise passengers, the site lists a Chefchaouen Shore Excursion from Tangier, a Small Group Chefchaouen Shore Excursion from Tangier Port marked as a special offer, and a Rabat and Casablanca Shore Excursion.

Multi-day tours

The multi-day selection includes a 7 Day Morocco Imperial Cities Tour from Casablanca, labeled "Early Bird!", covering the imperial cities including Rabat, Fez and Meknes; an 8 day Andalusian Morocco Tour from Tangier through Chefchaouen, Fez, Meknes and Rabat; a 9 Day Morocco Family Tour from Marrakech that takes in Imlil, the Sahara and Ouarzazate; a 7 day Sahara Desert Tour from Marrakech; and an Imperial Cities Small Group Travel to Morocco program, which the site calls "a unique opportunity." The Andalusian tour is pitched at "the Andalusian influences" on northern Morocco, and the family tour simply as a way "to discover Morocco" with children.

The About page describes the range as running "from escorted small group tours to luxury bespoke programs, from simple City tours, day trips, and Shore Excursion, to Private Tours holidays for solo travelers and customized tours for families and honeymooners." It also lists special-interest themes: "gastronomy, family trips, cultural tours, eco trips," plus incentive travel and events. It says the team "has a strong knowledge of the destination" and that it selects "very carefully our suppliers," and it describes its luxury trips as "Luxury bespoke itineraries, amazing properties, in-depth experiences."

Guides, vehicles and extras

The About page promises "Private AC & Comfortable Cars & Coaches" and "Professional drivers & tour guides (English Speaking, French or Spanish)." It says the company adds "Moroccan Local delights and experiences," such as "tasting typical Moroccan products, visiting local markets, meeting with locals, attending music festivals," and offers "Exclusive amenities and special deals" at boutique hotels and riads.

Reviews on the homepage, chosen by the company, name several guides, including Hicham Echerfaoui in Rabat and Mohamed Zeroual. One guest on a Chefchaouen day trip praises a driver who "drove safely both ways" and a guide who was "always happy to pause for photos." Another notes air conditioning "very appreciated on this 50 degrees day," and a third suggests the van windows be washed each morning, a small but candid complaint the company chose to publish. Other reviewers praise a driver who arrived early and neatly dressed, and a coach driver who handled "narrow, winding streets" in a large vehicle. A blog post from July 13, 2025 covers hiring a private tour guide in Morocco.

Booking and support

Booking starts from "Check Prices & Availability," a "Plan your Trip" page or a product inquiry form. Contact is +212 537 699090, WhatsApp +212 661979272, or contact@puremoroccotours.com. The homepage lists its selling points as "100% Customized Tours," "Comprehensive Pricing," "Flexible Cancellation Terms" with "Clear & flexible cancellation conditions," "24/7 Customer Support," and "99% Satisfied Customers," which is the company's own figure. The About page adds "Best and flexible pricing" and "24/7 Customer Care with instant responses." Terms & Conditions and FAQs are linked in the footer, and a "Deals and Discounts" section lists special offers.

What the site leaves open, and who it suits

The site does not show a price for any tour, so costs arrive by quote. It promises flexible cancellation but leaves the details to the linked Terms & Conditions, and it does not state deposits or payment methods. It gives no group size for the small-group programs, no hour-by-hour length for the half-day and full-day tours, and it does not say which guide languages apply to which tours.

What it does offer is breadth from a Moroccan base: private day trips from most major cities and ports, a clear set of multi-day routes through the imperial cities, the north and the Sahara, and English, French or Spanish-speaking guides. That suits couples, families and small groups who want a private driver and guide, cruise passengers stopping at Tangier or Casablanca, and travelers building a custom itinerary. Anyone who wants to compare published prices before making contact will need to ask for a quote.