Firenze Card

A museum pass for Florence and its metropolitan area

Firenzecard, also written Firenze card, is a museum pass for Florence, Italy. The site calls it "il pass museale ufficiale della città di Firenze", the official museum pass of the city of Florence, and heads its homepage with the English line "Your Ticket to Art." It does not run tours or guided visits. What it sells is admission: one card that opens the museums taking part in what the site calls the Circuito, the network of participating museums, for a fixed stretch of time.

The area it covers is stated plainly. The card gives "72 ore a disposizione per visitare il patrimonio culturale di Firenze e dell'area metropolitana", 72 hours to visit the cultural heritage of Florence and its metropolitan area. The contact block lists the project's address as Palazzo Vecchio, Piazza della Signoria, 50122 Firenze, with an email address, info@firenzecard.it, and the number of the Contact Center Turistico, +39 055000. The footer says the project was co-financed by the European Union under the PON Metro 2014-2020 program for metropolitan cities, funded as part of the Union's response to the COVID-19 pandemic.

The homepage is written in Italian, with a language switcher offering English, Spanish, French and German versions. Prices are shown in euros.

Two products: the card and Restart

The site sells two things, and both are laid out side by side on the homepage.

Firenze card, 85 euros. The main card costs 85 euros and, in the site's words, is valid for 72 hours from first use ("ha validità 72 ore dal primo utilizzo"). Within those 72 hours it allows one entry to each museum in the Circuito, covering both the permanent collections and the temporary exhibitions, "senza alcun costo aggiuntivo", at no extra cost. The card's bullet list adds that exhibitions and reservations are included ("Mostre e prenotazioni incluse"). It can be used in physical form or in digital form on a smartphone or tablet, with the homepage stressing that it is one OR the other.

Firenze card Restart, 28 euros. Restart is an extension for a card that has already run out. The site says it adds a further 48 hours ("ulteriori 48 ore effettive") to an expired Firenzecard, to visit the museums and exhibitions the holder did not manage to see. It is digital only. The homepage says Restart will be available from March 1, 2026, at 28 euros, and the product box currently carries the label "Non disponibile", not available. A short guide on the site, "Come attivare Restart", begins with the first step of waiting until the Firenzecard has expired.

Both products carry the same rule for young visitors: free entry for under-18s who belong to the card holder's family unit ("Ingresso gratuito per i minori di 18 anni appartenenti al nucleo familiare del possessore della card").

Using it in Florence

The digital version runs in the Firenzecard app, which the site describes as more than a simple guide, holding all of a user's cards in digital form on the phone. The app is listed on iTunes and Google Play and, per the site, works only on iOS 16.0 or later (iPhone, iPad and iPod Touch) or Android 11.0 or later. The site asks users to check before each use that they have installed the latest version of the app. Anyone with an older phone is therefore limited to the physical card, and Restart, being digital only, is not open to them at all.

The single-entry rule matters when planning. The site says the card allows access "una sola volta", once, to each participating museum, so a second visit to the same museum within the 72 hours needs a separate ticket.

Reservations are part of the offer. The site's news section, called Appunti, carries a post explaining that card holders can book their entry to the Uffizi Galleries online at no extra cost, and another saying that the Firenzecard app or the official Firenzecard website can be used to book the Museum of Palazzo Vecchio and the Arnolfo Tower online. The main menu also links to separate Musei and Mostre sections for museums and exhibitions, a Come funziona page on how it works, and an FAQ.

What the news section shows about the museums

The Appunti posts give a sense of what the Circuito covers, as the site presents it. One reports a new display at the Uffizi for the masterpieces of Sandro Botticelli, with the Venus and the Primavera ("la Venere e la Primavera") shown in renovated rooms. Another describes the Brancacci Chapel inside the Church of Santa Maria del Carmine in the Oltrarno district and its "nuove sale", new rooms. A third notes that the Museo Stefano Bardini opened in 1925 after the antiques dealer's bequest to the city, and announces 4 special evenings there in September.

These posts are news items rather than a list of participating museums; the full list sits in the Musei section of the site.

Booking and terms

Both products have an "Acquista" (buy) button on the homepage, which leads into the site's purchase flow. The footer links to the general contract conditions (Condizioni generali di contratto), a privacy notice, a cookie notice, an accessibility statement (Dichiarazione di Accessibilità) and a downloadable brochure. There is also a newsletter sign-up.

Questions go to info@firenzecard.it or the Contact Center Turistico on +39 055000.

What the homepage leaves to other sections

The homepage does not set out refund or exchange rules for an unused card; those belong to the general contract conditions linked in the footer. It does not list the participating museums itself, sending readers to the Musei section instead, so anyone buying the card for one particular museum should check that list first. It does not explain what happens if a museum is closed during a holder's 72 hours, and it names no group, school or corporate rates.

It also says nothing on the homepage about how the physical card is collected, beyond offering it as an alternative to the digital version.

Who it suits

The card is built around a short, busy stay: 72 hours from the first museum, one visit per museum, permanent collections and temporary exhibitions included, with online booking for the Uffizi, Palazzo Vecchio and the Arnolfo Tower handled through the same card. Families gain from the free entry for under-18s in the holder's family unit. Visitors with a newer smartphone can keep everything in the app and, once Restart is available, add 48 more hours after the card expires.

It is less suited to someone planning only 1 or 2 museums, someone who wants to return to the same museum within the window, or a visitor whose phone cannot run the app and who would want the digital-only Restart later.